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The Resource Youtility : why smart marketing is about help not hype, Jay Baer

Youtility : why smart marketing is about help not hype, Jay Baer

Label
Youtility : why smart marketing is about help not hype
Title
Youtility
Title remainder
why smart marketing is about help not hype
Statement of responsibility
Jay Baer
Creator
Subject
Language
eng
Summary
"The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clut;ter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than seven hundred brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers"--
Assigning source
Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorDate
1969-
http://library.link/vocab/creatorName
Baer, Jay
Dewey number
658.8
Illustrations
illustrations
Index
index present
LC call number
HF5415.1265
LC item number
.B27 2013
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Internet marketing
  • Social media
  • Marketing
  • Customer relations
  • Consumer education
  • BUSINESS & ECONOMICS / Marketing / General
  • BUSINESS & ECONOMICS / Consumer Behavior
  • Consumer education
  • Customer relations
  • Internet marketing
  • Marketing
  • Social media
Label
Youtility : why smart marketing is about help not hype, Jay Baer
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
Machine generated contents note: pt. I Turning Marketing Upside Down -- ch. 1 Top-of-Mind Awareness -- ch. 2 Frame-of-Mind Awareness -- ch. 3 Friend-of-Mine Awareness -- pt. II The Three Facets of Youtility -- ch. 4 Self-Serve Information -- ch. 5 Radical Transparency -- ch. 6 Real-Time Relevancy -- pt. III Six Blueprints to Create Youtility -- ch. 7 Identify Customer Needs -- ch. 8 Map Customer Needs to Useful Marketing -- ch. 9 Market Your Marketing -- ch. 10 Insource Youtility -- ch. 11 Make Youtility a Process, Not a Project -- ch. 12 Keeping Score
Control code
ocn844774814
Dimensions
22 cm
Extent
xvi, 219 pages
Isbn
9781591846666
Isbn Type
(hardback)
Lccn
2013017224
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations
System control number
  • (OCoLC)844774814
  • (Sirsi) a1804674
Label
Youtility : why smart marketing is about help not hype, Jay Baer
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
Machine generated contents note: pt. I Turning Marketing Upside Down -- ch. 1 Top-of-Mind Awareness -- ch. 2 Frame-of-Mind Awareness -- ch. 3 Friend-of-Mine Awareness -- pt. II The Three Facets of Youtility -- ch. 4 Self-Serve Information -- ch. 5 Radical Transparency -- ch. 6 Real-Time Relevancy -- pt. III Six Blueprints to Create Youtility -- ch. 7 Identify Customer Needs -- ch. 8 Map Customer Needs to Useful Marketing -- ch. 9 Market Your Marketing -- ch. 10 Insource Youtility -- ch. 11 Make Youtility a Process, Not a Project -- ch. 12 Keeping Score
Control code
ocn844774814
Dimensions
22 cm
Extent
xvi, 219 pages
Isbn
9781591846666
Isbn Type
(hardback)
Lccn
2013017224
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations
System control number
  • (OCoLC)844774814
  • (Sirsi) a1804674

Library Locations

    • Central Library, Jesse H. Jones BuildingBorrow it
      500 McKinney St., Houston, TX, 77002, US
      29.759431 -95.369953
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