The Resource What women want : the global marketplace turns female-friendly, Paco Underhill

What women want : the global marketplace turns female-friendly, Paco Underhill

Label
What women want : the global marketplace turns female-friendly
Title
What women want
Title remainder
the global marketplace turns female-friendly
Statement of responsibility
Paco Underhill
Creator
Subject
Language
eng
Title
What women want
Creator
Summary
The author of Why We Buy reports on the growing importance of women in everybody's marketplace--what makes a package, product, space, or service "female friendly." He offers a tour of the world's marketplace--with shrewd observations and practical applications to help everybody adapt to the new realities. Underhill examines how a woman's role as homemaker has evolved into homeowner; how the home gym and home office are linked to the women's health movement and home-based businesses; why the refrigerator has trumped the stove as the crucial appliance; why some malls are succeeding while others fail. "The point is," writes Underhill, "while men were busy doing other things, women were becoming a major social, cultural, and economic force." And, as he warns, no business can afford to ignore their power and presence--From publisher description
Subject
Genre
Tone
Writing style
http://library.link/vocab/ext/novelist/bookUI
356535
Cataloging source
DLC
Dewey number
658.8/343082
Index
index present
LC call number
HQ1421
LC item number
.U53 2010
Literary form
non fiction
Nature of contents
bibliography
Target audience
adult
http://bibfra.me/vocab/lite/titleRemainder
the global market turns female friendly
http://library.link/vocab/ext/novelist/titleRemainder
the global market turns female friendly
http://library.link/vocab/ext/novelist/titleStatement
Paco Underhill
Label
What women want : the global marketplace turns female-friendly, Paco Underhill
Publication
Copyright
Bibliography note
Includes bibliographical references (page [205-206] and index
http://library.link/vocab/branchCode
  • HOU-CEN
  • HOU-CEN
  • HOU-KEN
  • HOU-MNT
  • HOU-STE
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Housequake -- Don't phunk with my hearth -- Let us spray -- Nice work if you can get it -- We can work it out -- To love, honor, and maintain -- Should I stay or should I go? -- The female, unplugged -- Women and sin -- The empress's new clothes -- C'mon a my mall -- Higher ground -- Drugstores -- See me, touch me, feel me, heal me -- Almost cut my hair -- Off the wall
Control code
ocm464593153
Dimensions
25 cm
Edition
First Simon and Schuster hardcover edition.
Extent
214 pages
Isbn
9781416569954
Lccn
2010020462
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
http://library.link/vocab/recordID
u1034897
System control number
  • (OCoLC)464593153
  • (OCoLC)464593153
  • (Sirsi) a1034897

Library Locations

    • Central Library, Jesse H. Jones BuildingBorrow it
      500 McKinney St., Houston, TX, 77002, US
      29.759431 -95.369953
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      29.7730552 -95.6205706
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      29.7355032 -95.391542
    • McGovern-Stella Link Neighborhood LibraryBorrow it
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      29.6980976 -95.43970879999999
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