Coverart for item
The Resource Web content : a writer's guide, Janet Mizrahi, (electronic resource/)

Web content : a writer's guide, Janet Mizrahi, (electronic resource/)

Label
Web content : a writer's guide
Title
Web content
Title remainder
a writer's guide
Statement of responsibility
Janet Mizrahi
Creator
Author
Subject
Genre
Language
eng
Summary
The explosion of electronic sources, whether in the form of news, commentary, sales and marketing, or information, has created boundless opportunities for producing content. Whether the author is an entrepreneur with a start-up business who needs a website, an executive who uses social media to connect with various stakeholders, or a content provider blogging about topical issues, writers for the web must address the unique environment of the digital world. This book will help writers of all levels produce web content that generates results. Writing for the screen differs from writing for a printed page, and those who use the web to communicate in any genre--ads, articles, blogs, email blasts, newsletters, social media, or websites--must be aware of rhetorical considerations unique to writing for the web. This concise, easy-to-follow guide takes the reader through the underlying principles that make writing for the web unique, including web reader habits and the challenges of producing content across multi-platform formats. It addresses web writing style and topics such as conciseness, tone, level of formality, and other writing techniques. Design as it pertains to the writer is also discussed. Finally, the book focuses on how to compose specific types of web content and provides useful "how to" guides covering the most commonly used genres
Member of
Cataloging source
NYBEP
Dewey number
006.3
Index
index present
LC call number
PN171.O55
LC item number
M598 2013
Literary form
non fiction
Nature of contents
  • dictionaries
  • abstracts summaries
  • bibliography
Series statement
Corporate communication collection,
Target audience
  • adult
  • specialized
Label
Web content : a writer's guide, Janet Mizrahi, (electronic resource/)
Link
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=635598
Instantiates
Publication
Note
  • Title from PDF title page (viewed September 27, 2013)
  • Part of: 2013 digital library
Bibliography note
Includes bibliographical references (pages 97-98) and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
1. Writing as a professional -- 2. Web writing characteristics and style -- 3. Web design basics for writers -- 4. Writing website content -- 5. Writing newsletters and web articles -- 6. Writing for social media -- 7. Writing other frequently used web genres -- Conclusion -- Notes -- References -- Index
Control code
ocn859338135
Dimensions
unknown
Edition
First edition.
Extent
1 online resource (1 PDF (101 pages)).
File format
multiple file formats
Form of item
online
Isbn
9781606496619
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia
Media type code
c
Reformatting quality
access
Specific material designation
remote
Stock number
CL0500000332
System control number
  • (OCoLC)859338135
  • (Sirsi) a1829051
Label
Web content : a writer's guide, Janet Mizrahi, (electronic resource/)
Link
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=635598
Publication
Note
  • Title from PDF title page (viewed September 27, 2013)
  • Part of: 2013 digital library
Bibliography note
Includes bibliographical references (pages 97-98) and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
1. Writing as a professional -- 2. Web writing characteristics and style -- 3. Web design basics for writers -- 4. Writing website content -- 5. Writing newsletters and web articles -- 6. Writing for social media -- 7. Writing other frequently used web genres -- Conclusion -- Notes -- References -- Index
Control code
ocn859338135
Dimensions
unknown
Edition
First edition.
Extent
1 online resource (1 PDF (101 pages)).
File format
multiple file formats
Form of item
online
Isbn
9781606496619
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia
Media type code
c
Reformatting quality
access
Specific material designation
remote
Stock number
CL0500000332
System control number
  • (OCoLC)859338135
  • (Sirsi) a1829051

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