Coverart for item
The Resource Raise the bar : an action-based method for maximum customer reactions, Jon Taffer; with Karen Kelly

Raise the bar : an action-based method for maximum customer reactions, Jon Taffer; with Karen Kelly

Label
Raise the bar : an action-based method for maximum customer reactions
Title
Raise the bar
Title remainder
an action-based method for maximum customer reactions
Statement of responsibility
Jon Taffer; with Karen Kelly
Creator
Subject
Language
eng
Summary
" If there's anyone who can prevent a bar or restaurant from going belly up, it's Jon Taffer. Widely considered the greatest authority in the food and beverage, hotel, and hospitality industries, he runs the biggest trade show in the business and has turned around nearly 1,000 bars and at least that many restaurants. As host and co-producer of Spike TV's Bar Rescue, a documentary-style series, Taffer gives struggling bars one last chance to succeed with a mixture of business acumen and tough love. Now he's offering his no-nonsense strategy for eliciting just the right emotional reactions in customers to everyone. Raise the Bar distills the secrets to running a successful enterprise with Reaction Management, a strategy and philosophy Taffer developed and uses in his business and on Bar Rescue. It works whether you're running a storefront operation or a web-based company, whether you're manufacturing widgets or providing a service. Taffer's overarching philosophy is this: All business is about creating the right reactions in your customers. Even better: You can control those reactions to a very large degree. Raise the Bar is the definitive manual on transforming a bar or restaurant with actionable, proven strategies for immediate impact"--
Assigning source
Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorName
Taffer, Jon
Dewey number
658
Index
no index present
LC call number
HD31
LC item number
.T237 2013
Literary form
non fiction
http://library.link/vocab/subjectName
  • Management
  • Customer relations
  • Success in business
  • BUSINESS & ECONOMICS / Industries / Service Industries
  • BUSINESS & ECONOMICS / Customer Relations
  • Customer relations
  • Management
  • Success in business
Label
Raise the bar : an action-based method for maximum customer reactions, Jon Taffer; with Karen Kelly
Instantiates
Publication
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
Introduction: Open for Business -- 1. You Sell One Thing: Reactions -- 2. You as a Reaction Manipulator -- 3. Money Is in Reactions, Not Transactions -- 4. Employees, the Engine of Reaction Management -- 5. Four-Walls Marketing -- 6. Interior Works -- 7. Visibility Is Money -- 8. The Revenue Response -- 9. Innovation and the Risk of Wrong Reactions -- Conclusion: Last Call -- Appendix: Creating the Perfect Menu
Control code
ocn854623878
Dimensions
24 cm
Extent
246 pages
Isbn
9780544148307
Isbn Type
(hardback)
Lccn
2013027145
Media category
unmediated
Media MARC source
rdamedia
System control number
  • (OCoLC)854623878
  • (Sirsi) a1804693
Label
Raise the bar : an action-based method for maximum customer reactions, Jon Taffer; with Karen Kelly
Publication
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
Introduction: Open for Business -- 1. You Sell One Thing: Reactions -- 2. You as a Reaction Manipulator -- 3. Money Is in Reactions, Not Transactions -- 4. Employees, the Engine of Reaction Management -- 5. Four-Walls Marketing -- 6. Interior Works -- 7. Visibility Is Money -- 8. The Revenue Response -- 9. Innovation and the Risk of Wrong Reactions -- Conclusion: Last Call -- Appendix: Creating the Perfect Menu
Control code
ocn854623878
Dimensions
24 cm
Extent
246 pages
Isbn
9780544148307
Isbn Type
(hardback)
Lccn
2013027145
Media category
unmediated
Media MARC source
rdamedia
System control number
  • (OCoLC)854623878
  • (Sirsi) a1804693

Library Locations

    • Central Library, Jesse H. Jones BuildingBorrow it
      500 McKinney St., Houston, TX, 77002, US
      29.759431 -95.369953
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