Coverart for item
The Resource Marketing aesthetics : the strategic management of brands, identity, and image, Bernd Schmitt, Alex Simonson ; foreword by Tom Peters

Marketing aesthetics : the strategic management of brands, identity, and image, Bernd Schmitt, Alex Simonson ; foreword by Tom Peters

Label
Marketing aesthetics : the strategic management of brands, identity, and image
Title
Marketing aesthetics
Title remainder
the strategic management of brands, identity, and image
Statement of responsibility
Bernd Schmitt, Alex Simonson ; foreword by Tom Peters
Creator
Contributor
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Schmitt, Bernd
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Simonson, Alex
http://library.link/vocab/subjectName
  • Corporate image
  • Brand name products
Label
Marketing aesthetics : the strategic management of brands, identity, and image, Bernd Schmitt, Alex Simonson ; foreword by Tom Peters
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 321-330) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
ocm36629951
Dimensions
25 cm
Extent
xv, 345 pages
Isbn
9780684826554
Lccn
97009426
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (OCoLC)36629951
  • (Sirsi) a605990
Label
Marketing aesthetics : the strategic management of brands, identity, and image, Bernd Schmitt, Alex Simonson ; foreword by Tom Peters
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 321-330) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
ocm36629951
Dimensions
25 cm
Extent
xv, 345 pages
Isbn
9780684826554
Lccn
97009426
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (OCoLC)36629951
  • (Sirsi) a605990

Library Locations

    • Central Library, Jesse H. Jones BuildingBorrow it
      500 McKinney St., Houston, TX, 77002, US
      29.759431 -95.369953
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