Coverart for item
The Resource How McGruff and the Crying Indian changed America : a history of iconic Ad Council campaigns, Wendy Melillo

How McGruff and the Crying Indian changed America : a history of iconic Ad Council campaigns, Wendy Melillo

Label
How McGruff and the Crying Indian changed America : a history of iconic Ad Council campaigns
Title
How McGruff and the Crying Indian changed America
Title remainder
a history of iconic Ad Council campaigns
Statement of responsibility
Wendy Melillo
Creator
Subject
Genre
Language
eng
Summary
Melillo details how public service advertising campaigns became part of our national conversation and changed us as a society. The Ad Council began during World War II as a propaganda arm of President Roosevelt's administration to preserve its business interests. The government got top-notch work ; the industry got an insider relationship that proved useful when warding off regulation. Discover the issues and campaigns that have been paramount to the nation's collective memory, and look at challenges facing public service campaigns in the current media environment
Cataloging source
DLC
http://library.link/vocab/creatorName
Melillo, Wendy
Dewey number
659.19/36173
Illustrations
illustrations
Index
index present
LC call number
HF5827.84
LC item number
.M45 2013
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Advertising Council
  • Advertising Council
  • Advertising, Public service
  • Advertising, Public service
  • United States
Label
How McGruff and the Crying Indian changed America : a history of iconic Ad Council campaigns, Wendy Melillo
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
What is the Ad Council? -- Advertising's gift to America -- Smokey Bear : a more complicated character than his image depicts -- The Rosie legend and why the Ad Council claimed her -- "A keg of dynamite and you're sitting on it" : the Manhattan Project scientists launch an atomic energy campaign -- The struggle for men's souls : an anti-communist crusade for freedom targets Americans -- The crying Indian : in America's debate over garbage and pollution, does the campaign shift responsibility from corporations to individuals? -- Beyond integration : fighting for historically black colleges -- Fighting back: McGruff shows Americans how to take a bite out of crime -- Public service ads and the public interest
Control code
ocn841187036
Dimensions
24 cm
Extent
226 pages
Isbn
9781588343932
Lccn
2013013666
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations
System control number
  • (OCoLC)841187036
  • (Sirsi) a1683881
Label
How McGruff and the Crying Indian changed America : a history of iconic Ad Council campaigns, Wendy Melillo
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
What is the Ad Council? -- Advertising's gift to America -- Smokey Bear : a more complicated character than his image depicts -- The Rosie legend and why the Ad Council claimed her -- "A keg of dynamite and you're sitting on it" : the Manhattan Project scientists launch an atomic energy campaign -- The struggle for men's souls : an anti-communist crusade for freedom targets Americans -- The crying Indian : in America's debate over garbage and pollution, does the campaign shift responsibility from corporations to individuals? -- Beyond integration : fighting for historically black colleges -- Fighting back: McGruff shows Americans how to take a bite out of crime -- Public service ads and the public interest
Control code
ocn841187036
Dimensions
24 cm
Extent
226 pages
Isbn
9781588343932
Lccn
2013013666
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations
System control number
  • (OCoLC)841187036
  • (Sirsi) a1683881

Library Locations

    • Central Library, Jesse H. Jones BuildingBorrow it
      500 McKinney St., Houston, TX, 77002, US
      29.759431 -95.369953
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