Coverart for item
The Resource Billions : selling to the new Chinese consumer, Tom Doctoroff

Billions : selling to the new Chinese consumer, Tom Doctoroff

Label
Billions : selling to the new Chinese consumer
Title
Billions
Title remainder
selling to the new Chinese consumer
Statement of responsibility
Tom Doctoroff
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Doctoroff, Tom
Dewey number
658.8/343/0951
Illustrations
illustrations
Index
index present
LC call number
HF5415.33.C6
LC item number
D63 2005
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Consumers
  • Consumers' preferences
  • Intercultural communication
  • Communication and culture
  • Marketing
Label
Billions : selling to the new Chinese consumer, Tom Doctoroff
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Introduction: The Extraordinary Chinese
  • 1
  • Part I
  • Chinese Culture and Buyer Motivations
  • Part II
  • Fundamentals of Relevant China Strategies
  • Part III
  • On the Ground Lessons: Winning and Losing in China
Control code
ocm60839436
Dimensions
25 cm
Edition
First edition.
Extent
xiii, 225 pages
Isbn
9781403971692
Lccn
2005049303
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (OCoLC)60839436
  • (Sirsi) a864721
Label
Billions : selling to the new Chinese consumer, Tom Doctoroff
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Introduction: The Extraordinary Chinese
  • 1
  • Part I
  • Chinese Culture and Buyer Motivations
  • Part II
  • Fundamentals of Relevant China Strategies
  • Part III
  • On the Ground Lessons: Winning and Losing in China
Control code
ocm60839436
Dimensions
25 cm
Edition
First edition.
Extent
xiii, 225 pages
Isbn
9781403971692
Lccn
2005049303
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (OCoLC)60839436
  • (Sirsi) a864721

Library Locations

    • Central Library, Jesse H. Jones BuildingBorrow it
      500 McKinney St., Houston, TX, 77002, US
      29.759431 -95.369953
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