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The Resource Absolut book : the Absolut Vodka advertising story, Richard W. Lewis

Absolut book : the Absolut Vodka advertising story, Richard W. Lewis

Label
Absolut book : the Absolut Vodka advertising story
Title
Absolut book
Title remainder
the Absolut Vodka advertising story
Statement of responsibility
Richard W. Lewis
Creator
Subject
Language
eng
Summary
  • The Absolut Vodka advertising campaign has been running nonstop for fifteen years, which, in advertising, is practically forever. Industry insiders hail it as one of the most successful campaigns in the history of advertising, and the star of the ads is always the beautiful, artful, chameleon-like bottle from Sweden. The Absolut ads are celebrated as much for their ingenuity as their longevity. They are full of wit, artistry, and imagination as they deftly communicate
  • the brand's values, often containing little challenges to the reader to interpret just what's happening inside the ad. In this book, Richard Lewis of TBWA Chiat/Day, Absolut's advertising agency from the beginning, shares an intriguing, behind-the-scenes account of the birth and growth of this heralded campaign, its personalities and creators, and the paths they've taken to keep it perpetually fresh. Yet, it's a campaign built on more than marketing magic: Absolut Vodka
  • is a superb product with a humble background. Produced in the tiny, picturesque town of Ahus, Sweden, Absolut came to America a complete unknown. In the early efforts to establish the brand's identity, the creators realized the now-famous two-word headlines would showcase the "absolute" quality of the brand, but Absolut would also be unpretentious, and not take itself - or the world - too seriously. Now, many years, and hundreds of awards later, the image of the Absolut
  • bottle is embedded in our collective consciousness
Cataloging source
DLC
http://library.link/vocab/creatorName
Lewis, Richard W
Illustrations
illustrations
Index
index present
Literary form
non fiction
http://library.link/vocab/subjectName
  • Absolut Vodka Company
  • Advertising
  • Vodka industry
Label
Absolut book : the Absolut Vodka advertising story, Richard W. Lewis
Instantiates
Publication
Note
Includes index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
ocm33983788
Dimensions
30 cm
Edition
First edition.
Extent
xiii, 274 pages
Isbn
9781885203298
Lccn
95053040
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
color illustrations
System control number
  • (OCoLC)33983788
  • (Sirsi) a570927
Label
Absolut book : the Absolut Vodka advertising story, Richard W. Lewis
Publication
Note
Includes index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
ocm33983788
Dimensions
30 cm
Edition
First edition.
Extent
xiii, 274 pages
Isbn
9781885203298
Lccn
95053040
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
color illustrations
System control number
  • (OCoLC)33983788
  • (Sirsi) a570927

Library Locations

    • Central Library, Jesse H. Jones BuildingBorrow it
      500 McKinney St., Houston, TX, 77002, US
      29.759431 -95.369953
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